For coaches who think they've run out of ideas

You're not out of ideas.
You've just never looked
here for them.

Every coaching call you've ever run is sitting in your recordings folder, full of real struggles, real realisations, and real language your next piece of content could be built on. This free guide shows you exactly how to pull it out.

client_call_transcript.txt
14:02So I've just been... going to the gym, stopping, going back. Every few months.
14:03I don't even tell people I've stopped. I just quietly start again and hope no one noticed.
14:05Yeah, the meal plan's fine, it's more that I lose momentum after a few weeks.
↓
Hook: Labeling
If you quietly restart your fitness journey and hope nobody notices you stopped, this is for you.
The problem

You're not searching in the wrong way.
You're searching in the wrong place.

Most coaches try to invent content ideas by sitting down and thinking. But the best ideas were never going to come from your own head. They come from conversations that already happened.

01

It's not invented, it's overheard

Every idea comes from a real exchange with a real client. The language and the pain points are things your audience will recognise in themselves.

02

It removes the blank page

You're never starting from nothing. You're starting from forty five minutes of a real conversation that already has structure and tension built in.

03

It scales with your business

The more coaching calls you run, the more raw material you're sitting on. You don't need more clients to get more content.

What you get

Everything you need to start mining your own calls

Two resources, free, sent straight to your inbox.

PDF

The Content Goldmine Method

A step by step walkthrough covering the full process, from downloading a call to handing the transcript to Claude.

  • Why your old calls are your best content source
  • Transcribing in Adobe Premiere Pro
  • Transcribing in CapCut
  • The exact prompt used to mine real calls for ideas
XLS

The Content Format Tracker

A simple Google Sheet to track every idea you pull out, what pillar it sits under, and which formats you've already made.

  • Make a copy, no access requests needed
  • Track status from idea to posted
  • Get more mileage out of every single idea
How it works

Three moves, start to finish

No new software to buy. Just the editor you already use, and a few minutes a week.

01

Download a call you've already had

Export the recording from wherever you host your calls, Loom included. It's already sitting there, you just haven't looked at it as content yet.

02

Turn it into a transcript

Drag it into Premiere Pro or CapCut and run the built in transcription tool. The guide walks through both, step by step.

03

Hand it to Claude with the right prompt

Paste the transcript in, follow it with the exact prompt from the guide, and let it mine the conversation for content you'd never have thought to write down.

Last call

Your next ten posts are already recorded.

Get the guide and the tracker, free, and start pulling ideas out of the calls you've already had.